Design Your Success In 3 Simple Steps

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“I strive for two things in design: simplicity and clarity. Great design is born of these two things. I think these are what we want from design, and from business, from our work, even from our friendships.” – Lindon Leader

Lindon Leader is an American graphic designer who is also a recipient of more than 30 prestigious design awards worldwide. Among his multiple designs are the FedEx, Hawaiian Airlines and Novariant logos. What struck a chord with me are the words simplicity and clarity which he encourages for a design. You can see these words in the designs that Lindon Leader and his team developed. They are not cluttered, and they do not leave room for confusion about what the brand communicates.

The same applies to all areas of our lives. If we want to succeed, we need to be clear, simple and intentional with how we design our lives.

  • Be clear: I have observed many of my coaching clients smile when things fall into place. One client put it sharply when he said, clarity is king. Gaining clarity of thought removes clutter and frustration in your life. Without clarity, our dreams evaporate into thin air, and we end up living our lives in vagueness and obscurity. Take a moment and ask yourself:
    • What do you want more in your life?
    • What do you want less in your life?
    • What is that one thing you would like to do before you die?
  • Be simple: Sheng Yen said it beautifully, ‘what we need are few, what we want are many”. The reason for our complicated and intricate lives is about confusing our wants for needs. We take minor things and make them major aspects of our lives. Take a moment to ask yourself:
    • Do you need all the relationships/friends you currently have?
    • Do all activities you indulge in give you feelings of adventure?
    • Do all the items you have define you? Do you need all of them?
  • Be intentional: In the words of Wayne Dyer, “our intention creates our reality. What we intend to be, do and create determine the outcome of our lives. With a half-hearted and reluctant approach, the success we deserve will be left to chance.

When London Leader and his team developed the FedEx logo, they worked on 200 concepts before arriving at the final one. Spend more time getting clarity and the rest will fall in place.

Tex Hlalele is a Personal Mastery, Leadership & Organizational Effectiveness Specialist. Book Tex to help you and your team gain insights and possibilities for individual learning and organizational advancement on +2764 656 6174 or visit He is the author of the book, Face the person in the mirror.

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